My approach to design

I think design should create enthusiasm, be playful, bold, cheeky, a contrast to the expected. People will remember different, like they will forget bland.

I work agnostic to style, methodology and tools, and love applying new ways of working. Learning through doing and sharing my knowledge to my peers. Self-taught in 3D & motion and try to apply it into my work when applicable. Bringing brands to life through motion design, defining a movement language™ that aligns with the brand – the same way we think about colour palettes and tone of voice.

Most of all I am passionate about working hands-on, creating concepts and crafting compelling experiences. Thinking big, working small – down to the nitty gritty of grids, component systems, type treatment and easing curves.

As a graphic designer with 12 years experience and core competence in brand experiences, I work broadly utilising my knowledge and skill set into visual identities, editorial, digital and motion design. From A to Z (or Å as we say).

Do you think we could be a good match?
Check out the details below and Get in touch!

Competences

  • Brand experience
  • Visual identity
  • Graphic design
  • Concept development
  • Motion design
  • 3D generalist
  • Editorial/layout
  • Typography
  • Brand strategy
  • Digital design

Work experience

  • DesignitSenior brand designer01. 07. 17 ↔ 30. 06. 23
  • SandeFredinDesigner01. 03. 16 ↔ 30. 06. 17
  • UniformBrand designer01. 08. 15 ↔ 29. 02. 16
  • CreunaBrand designer01. 01. 13 ↔ 31. 07. 15
  • SixtyºDesigner01. 08. 10 ↔ 31. 12. 12
  • WSOC Studio3Graphic designer01. 08. 09 ↔ 30. 06. 10

Tools

  • Adobe CS Illustrator, Photoshop, After Effects, InDesign (and a bit of Premiere & Audition)
  • Cinema 4D
  • Redshift renderer
  • Figma
  • Glyphs

Passions & curiousities

  • 3D illustration
  • 2D & 3D motion
  • Type design
  • Photo- & videography
  • Generative graphics
  • Unreal engine